You can of course enter a new market by setting up your own sales force, but often the most effective way is by finding agents, distributors, brokers, resellers or even franchisees to sell for you. In order to convince them, you need a compelling story why your offering sells better than what they already have and a clear perspective on how they are going to make more money with you.

This is where you need market intelligence, competitor information and a clear brand story. You also should have thought about delivery conditions, guarantees, payment and the marketing support that you will provide. How do you position your product among alternatives and what do you think are the best ways to promote your offering?

Our experts can provide all this information because we have local teams. They can easily get the information you need; they know industry organizations and chambers of commerce and have the right contacts. They can brief you, so you can be convincing towards your business partners.